Everyone knows that the traditional Christmas colors are green, white and red. For merchants, however, black is perhaps the most important color of the season. It means enough silver and gold could come their way to get their bottom line out of the red.
The Christmas shopping season is what puts retailers in the black. Unless you are in retail, you’re probably not aware of how expensive it is to succeed in that field and how slim margins can be. Most retailers operate at a loss throughout the year. They stay afloat because of the year-end frenzy of consumer spending.
It is generally believed that Black Friday is the busiest shopping day of the year, but that’s not necessarily the case. Typically, busiest shopping day honors goes to the Saturday before Christmas or, if Christmas falls on a weekend, the Thursday and Friday before.
Very few people get all of their Christmas shopping done in any single day during the season. It is the entire month (give or take) leading up to Christmas that makes the merchants merry.
The whole thing conjures up images of ravenous shoppers barreling mindlessly through stores, trampling everyone in their way, grabbing at everything in sight, and contending with one another over the last great bargain.
But that’s not the true holiday spirit. That spirit can be found when shoppers are truly thoughtful about what they buy and where they buy it. That’s why the small business organizations in Effingham County encourage residents to spend their money in local businesses.
Dollars spent in our locally owned businesses have a tremendous impact on our community. When shopping locally, the dollars stay in our community, creating jobs, funding more city services, and providing more money for community development.
Small businesses form the backbone of our local economy, generating jobs and improving the quality of life for citizens. For every dollar you spend locally, you are doing your part to help stimulate and preserve your local economy.
And, don’t forget about the wonderful services provided by some of our local small businesses…services such as hair salons, nail salons, and spas are vital to the local business mix, and provide thoughtful gift options.
Our local merchants offer thousands of products and services from local artists, artisans, farmers, and other producers of celebrated goods. Buying local means more than just supporting merchants–it supports local producers as well.
It’s also important to remember that if you have grown accustomed to shopping online, you can shop online locally, too. Virtually all local merchants have websites. If a merchant doesn’t have purchasing capabilities on its site, simply call them. You can get the best of both worlds: on line convenience and personal service from people you know. You can even save on shipping by picking up your purchases at your convenience.
Shopping local has so many advantages,…and with all our local businesses have to offer…why go anywhere else? Shop Local, Shop Effingham…that’s what it’s all about!