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Effingham Magazine

Merle Norman

There’s a new Merle Girl in town…..

Merle Norman in Rincon has been around for a long time. The store had been owned for many years by Mary Jane Brinson. But, in April of this year, ownership changed.  There’s a new Merle girl running the show now.

Tiffany Long Writch is the new owner. “My mom introduced me to Merle Norman skincare products at the age of 13. That lead me to use their makeup products as I got older. Coincidently, we are close family friends with Mrs. Mary Jane. Having a relationship with her and loving all Merle Norman products, I was dying to work for her,” she shares. After Tiffany’s senior year of high school, that dream came true. She also had the opportunity to work at two other Merle Norman Studios.  She realized she wanted to own her own store one day.

In February of this year, that started to become a reality. Mary Jane was ready to sell her studio. “I knew my heart was in the Rincon store. But, I also knew I had big shoes to fill. Mrs. MaryJane ran an immaculate business After many thoughts and prayers, I decided it was my time to own a Merle Norman,” says Tiffany. Tiffany is not a stranger to the business world. Her mother Stephanie Long, owned New Life Flowers and Gifts for many years and she was always a huge help to her mom.  She also started an online boutique about three years ago, Lulu’s Closet. Now, Lulu’s Closet is inside Tiffany’s Merle Norman studio.  “A lot of people assume that Merle Norman products are meant for the older generation, this is far from true. These products are for every skin type, color and age. One of my biggest challenges has been introducing these products to the younger generation. Having Lulu’s Closet inside the studio has helped bring in these younger women which in turn, helps us educate them about our products,” she adds.

When asked what sets her apart from other Merle Norman studios, Tiffany does not hesitate to answer, “First and foremost, our staff. I have a great group of ladies that can meet all of our clients wants and needs. Secondly, we carry jewelry and accessories for all ages as well boutique clothing for all sizes. Lastly, I feel that we have the best location in town being surrounded by other successful businesses.”

Tiffany is married to Zach Writh.  They have two beautiful daughters, Lucy (6) and Charlee (3). She enjoys spending time with her family, shopping and making people beautiful by doing their makeup.

Merle Norman in Rincon offers FREE Express Facials, so come in today to enjoy a facial, check out Lulu’s Closet and learn all about the amazing products they offer.